Based in Stamford, Connecticut, Marquise Holbrook manages Indeed’s Brand Ambassador program globally. He shares his journey through the employee advocacy program and what it means to Indeedians around the world.
My journey at Indeed began in August of 2015. It was my first time working for a big company with a beautiful office and I found myself immersed in a fun, innovative, diverse, and caring company culture.
I was learning more and more each week about my new role in Client Success while working with hundreds of employers to help them find their perfect hires. In the midst of this I was being showered with exclusive Indeed swag, attending in-office happy hours, was taken on an overnight employee development team retreat, and for the first time in my young professional career had a manager I felt truly cared about my professional advancement and career path.
Needless to say, I was beyond convinced that I had found the perfect place for me. I began sharing my journey and love for Indeed on all of my social networks, raving to my friends and proudly wearing our “I Help People Get Jobs” shirt any place that I could.
When I learned Indeed had a Brand Ambassador program, it was a no-brainer for me to sign up.
As a Brand Ambassador, I was able to help behind the scenes with various company events, participate in exclusive contests and projects, and most notably be interviewed for one of our Inside Indeed office videos produced by our Employer Brand team.
In March 2018 I braved a snowstorm to get to our Stamford, Connecticut office to meet Bryan Chaney, Director of Employer Brand, who would eventually become my manager. The film crew finished setting up the lights and cameras, and Bryan interviewed me about my journey at Indeed as well as my involvement with the Brand Ambassador Program.
I was enamored by the whole experience and set a goal to be a member of the Employer Brand team. Little did I know in December of that year my goal would become a reality. I went from a Brand Ambassador in our Stamford office to managing the entire Brand Ambassador program globally.
What is the Brand Ambassador Program?
The mission of the Brand Ambassador Program is to engage passionate Indeedians to cultivate a fun work environment, build community partnerships, and share their story about life #insideindeed.
The Brand Ambassador program was created in March of 2014 under our Marketing team to assist with brand activations.
Over the next few years, the program evolved and was handled by several other teams at Indeed before finding its home with Employer Brand in 2018. It was relaunched with a new emphasis on social media and also given a reward system.
From January 2018 to January 2019 the program grew from 400+ Ambassadors to 600+ Ambassadors globally.
Today, we have over 800 Ambassadors located in 29 offices around the world.
The Brand Ambassadors team with our Employer Brand, Employee Experience, GoodDeeds, and many other teams to help support company initiatives and events as well as community outreach activities and fundraising opportunities.
How Does the Brand Ambassador Program Work?
Every Brand Ambassador team has one or two Lead Brand Ambassadors. The Leads organize local team meetings and help Ambassadors create and execute their own initiatives based on their specific needs and interests.
There are also global initiatives that all teams take part in including Black History Month, Earth Week, Pride, Breast Cancer Awareness Month, and Movember. The Ambassadors are instrumental in helping spread the word via in-office events and social media.
In December 2019, Brand Ambassadors in the US partnered with the company Daymaker for a fundraising event to provide holiday gifts to children in need. Ambassadors were able to use an online platform to read personal stories about these children and purchase gifts for them from their wishlists. By the end of the campaign, we were able to purchase 1630 gifts for 1038 children.
Each month the Ambassadors participate in a social media challenge with a specific theme. This past August the Ambassadors were asked to post on their social media illustrating which of Indeed’s five core values resonates with them the most.
Kelly Percic of Austin, Texas shared: “At Indeed we know how badly people want to get back to work, so we do everything we can to empower the job seeker. #JobseekerFirst is our first core value for a reason. We breathe it, we wear it, we live it.”
As a reward for their hard work, Ambassadors receive points for all of their activity. Each month those points are transferred to our Indeed Employee Store where the Ambassadors can shop for exclusive Indeed swag. Being a part of the program also allows the Ambassadors to meet and work with other Indeedians from different teams and get exposure to departments and roles they were not familiar with prior.
How Working from Home has Affected the program
In March of 2020, Indeed moved all employees to working from home. This presented a new challenge to the Ambassador Program as it is founded on a sense of community and being together.
Indeed has provided weekly virtual experiences that cater to our physical and mental health so Ambassadors are able to still connect virtually and learn tips and tricks to create their own virtual events. We have relied heavily on our own Ambassador’s skillsets to create fun and helpful events from at-home mask making, coffee breaks, guided painting workshops, and much more.
In September 2020 our Stamford, CT Ambassadors created a fundraiser to purchase back to school supplies for a local school. Through employee donations, they were able to provide the school with many essential classroom materials. With much of the world working remotely for the past months we all have our own unique experiences, trials, and tribulations. The Ambassadors have been able to use Instagram Stories as a tool for sharing their own stories and keeping the Brand Ambassador spirit alive.
The Importance of Brand Ambassadors
Employer Brand teams are constantly looking for new and exciting ways to share employee experiences.
Our Ambassadors are amazing sources of content because their enthusiasm for Indeed leads to creative ways of sharing their unique and personal stories.
It is very important to keep Ambassadors engaged with the program through virtual team meetings and monthly contests because it keeps our brand alive, and when shared externally, helps us hire more talented and passionate Indeedians. Being an Ambassador has allowed me to travel the world, make friendships that transcend past the office, and learn new skillsets I wouldn’t have imagined. Every story an Ambassador shares is an opportunity to connect with someone they may not have before and foster relationships that can benefit them on both a professional and personal level.
For more Indeedian stories, check out our #insideindeed culture blog.